Creating and editing personas

Personas describe the people you want to reach. The Campaign Copilot uses them to choose your audience and write your messages, so accurate personas mean better campaigns.

What a persona includes

Each persona has a name, a short description, their goals, and their pain points.

Creating personas during onboarding

The Onboarding Copilot creates your first personas. You can:

• Paste the LinkedIn profile URLs of your best customers so the Copilot can study them

• Let it generate personas from your business profile

Then edit them, add more, or confirm them as they are.

Editing or adding personas later

Your personas are saved in Settings > Workspace. Open a persona to edit its description, goals, or pain points, or add a new one. Changes apply to campaigns you build afterwards.

Using personas in a campaign

When you create a campaign, tell the Campaign Copilot which persona you want to reach, or ask it to pick the best fit.

Related articles

• Setting up your workspace with the Onboarding Copilot

• Steering tone in the Copilot