Dynamic GIFs are personalised animated images that include the contact's name or other data. They are designed to be embedded in emails as an eye-catching preview that links through to the contact's personalised page.

How they work

Dynamic GIFs are an optional add-on when generating pages. When you run page generation from your sheet, you can choose to include a Dynamic GIF alongside each page. The GIF is a short animated preview personalised with the contact's name or other details.

The GIF URL is written back into your sheet as a separate column. Use it as a token in your sequence emails — embed it as a linked image that, when clicked, takes the recipient to their personalised page.

Cost

Including a Dynamic GIF with page generation is free — it is covered by the 1 credit per page generation.

If you want to add a Dynamic Video Background inside the GIF, that costs an additional 1 credit per contact.

Using the GIF in email

Add the Dynamic GIF URL to your email template as a linked image. When the recipient sees the email, they see a personalised animated image with their name on it. Clicking it opens their personalised page.

This approach increases click-through rates compared to a plain text link, as the GIF acts as a visual hook before the recipient even opens the page.

Was this helpful?