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Enrichments

DISC Personality enrichment

Written By John Bromley

Last updated 4 months ago

DISC Personality enrichment analyses a contact's public professional profile and returns a personality type assessment based on the DISC model (Dominant, Influential, Steady, Conscientious). This can be used to tailor your messaging style to each contact.

Cost: 1 credit per contact.

What it returns

The enrichment returns a DISC type for each contact, which can be used as a token in page templates and sequence messages, for example to adjust tone, emphasis, or call to action based on the contact's likely communication preferences.

How to add it

  1. Open your sheet in Data Studio
  2. Click "Add column" and select "DISC Personality"
  3. Confirm

Using DISC in copy

A common use is to feed the DISC result into a SendrAI column as context, letting SendrAI write personalised messages that match each contact's style. See "Using SendrAI as an enrichment column" for how to combine them.