DISC Personality enrichment
Written By John Bromley
Last updated 4 months ago
DISC Personality enrichment analyses a contact's public professional profile and returns a personality type assessment based on the DISC model (Dominant, Influential, Steady, Conscientious). This can be used to tailor your messaging style to each contact.
Cost: 1 credit per contact.
What it returns
The enrichment returns a DISC type for each contact, which can be used as a token in page templates and sequence messages, for example to adjust tone, emphasis, or call to action based on the contact's likely communication preferences.
How to add it
- Open your sheet in Data Studio
- Click "Add column" and select "DISC Personality"
- Confirm
Using DISC in copy
A common use is to feed the DISC result into a SendrAI column as context, letting SendrAI write personalised messages that match each contact's style. See "Using SendrAI as an enrichment column" for how to combine them.