Introduction to Personalised Pages
Written By John Bromley
Last updated 18 days ago
Personalised Pages are custom landing pages Sendr generates for each contact in your campaign. Every recipient gets their own unique URL with content addressed directly to them, built from a template you design once.
A personalised page can include a video, a voicenote, your value proposition, a calendar booking block, social proof, custom embeds, and more. Because the page is unique to the recipient, it feels like something made for them rather than a mass outreach blast.
How pages are generated
There are two ways to generate pages for the contacts in a campaign:
Data Studio: generate pages for every contact at once, from the campaign's Contacts tab.
Sequencer: add a Generate page step, so each contact's page is created as they reach that step.
Either way, each contact's page URL is saved against them and can be included as a link in your email, LinkedIn, or WhatsApp messages using the {{page_url}} token. See Generating personalised pages for the steps.
What makes them effective
Sending a unique page URL gives you engagement data that a standard email cannot. You can see when someone visits their page, how long they spend on it, and which sections they interact with. This lets your sequences respond to intent rather than just time.
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