Skip to main content
Enrichments

Introduction to Data Studio: sheets, columns, and enrichments

Written By John Bromley

Last updated 4 months ago

Data Studio is where your contact data lives and gets worked on. Every sheet you create, whether from Lead Finder saves or a CSV import, opens in Data Studio.

Sheets

A sheet is a table of contacts. Each row is one contact. Columns hold the data for that contact: name, company, email, enrichment results, generated page URLs, and more.

Columns

There are three types of columns in a sheet:

  • Data columns — fields imported or saved with the contact (first name, company, job title, etc.)
  • Enrichment columns — added by you to run a specific enrichment (Find Email, LinkedIn Profile, DISC, SendrAI, etc.)
  • Generated columns — outputs from page generation, LipSync, Dynamic Audio, and Dynamic GIFs

Enrichments

Enrichments are run per column. When you add an enrichment column, Sendr processes each row and writes the result back into that column. You can add as many enrichment columns as you need.

Enrichments only charge credits for successful results. If an enrichment returns nothing for a contact, no credit is spent on that row.