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Enrichments

Adding an enrichment column to a sheet

Written By John Bromley

Last updated 4 months ago

All enrichments are added as columns in Data Studio.

How to add an enrichment column

  1. Open your sheet in Data Studio
  2. Click "Add column"
  3. Select the enrichment type you want to run
  4. Configure any options (e.g. prompt for SendrAI, language for LipSync)
  5. Confirm

Sendr queues the enrichment and begins processing each row. Results are written back into the column as they complete. You do not need to wait on the page — processing continues in the background.

Running enrichments selectively

By default, an enrichment column processes all rows. If you want to run an enrichment on a subset of contacts, you can filter the sheet first and then add the column, or manually trigger it on selected rows.

Costs

Each enrichment type has a different credit cost. Credits are only charged for successful results. See "Understanding credits: how they work and what they cost" for the full cost table.