Personalisation tokens let you pull contact data from your sheet into page content and sequence messages. Anywhere you place a token, Sendr replaces it with the matching value for each contact when the page is generated or the message is sent.

Token syntax

Tokens use double curly braces: {{field_name}}

Common tokens:

{{first_name}}
{{last_name}}
{{company}}
{{job_title}}
{{page_url}} — the generated page link for the contact

Any column in your sheet can be used as a token, including enrichment columns and custom properties.

Setting fallback values

If a token field is blank for a contact, Sendr uses the fallback value you have configured. Fallback values are set in Settings > Variables. For example, if {{first_name}} has no value, your fallback might be "there" so the message reads "Hi there" instead of "Hi ".

Where tokens work

Tokens work in:

Headline and subheading fields across page sections
Sequence email subject lines and body
Sequence LinkedIn message copy

Tokens do not work inside image alt text or custom embed code.

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