Sequence triggers: starting a flow

A sequence trigger defines when a contact advances to the next step based on an event rather than a fixed time delay.

How triggers work

Instead of a fixed wait, you can set a step to only proceed when a specific event occurs — for example, when the contact visits their personalised page, or when they open an email.

Available triggers

• Page visited
• Email opened
• Email link clicked
• LinkedIn connection accepted
• Calendar booking made

Using triggers with conditions

Triggers are typically used in combination with condition steps. A condition checks whether the trigger event has occurred and routes the contact down a different path depending on the answer. See "Using conditions to branch a sequence" for how to set this up.